Sculpting lingerie and the body positive movement: a revolution in fashion

Le body positive movement and shaping lingerie ? Vast program!

The relationship with our female body has always been complex. In 2024, we can only see that certain fashion codes have changed. Clothes with underwires (girdle and other bras) are no longer trendy today. We prefer underwear to moderate firmness without underwire ensuring both comfort and support.

After decades of stereotypes, beads et stretch marks are no longer photoshopped as much! Size XS models are no longer the only ones on the catwalk. If certain taboos still persist, pluralism is essential.

positive body
Shapewear and body positivity in 2024, we're discussing it!


We see much more often than before (on television, on social networks or even on large advertising billboards) women's bodies more realistic. Sizes 38, 40, 42, 44, with curves are represented. Details that were previously erased are now exposed and make it easier to identify: freckles, body hair, cellulite, stretch marks, scars, but also feminine curves.

We are no longer sold so much glossy dreams, but rather reality: women's bodies real!  

It is in this very particular context that the shaping lingerie ou lingerie shapewear was imposed. Sculpting underwear (black, beige or brown in color) has the ability to model the shape of the woman, the feminine silhouette in the blink of an eye.

A word about body positivity

The “twig” model, typically embodied by the model Kate Moss in the 1990s and early 2000s is no longer very trendy today.

Le positive body, but also the MeToo movement have changed the situation, changed mentalities and society. The views on the woman's body have changed. And even if prejudices still persist, a new path has found its way.

Body positivity is a clever mix between accepting your complex, live with them, enhance them and feel feminine and sexy. Stop the diets and other regimes that make us feel guilty on the front page of magazines. Undeniably, the body positive movement of recent years has allowed us to better assume our roundness, its particularities and above all to accept bodies with all their differences.

Beauty is no longer standardized, but plural!

If it is not yet obvious not to encounter prejudice on the "large sizes", the body positive movement has allowed a better inclusion. The idea that it was okay not to have the physique mannequins has established itself. There are as many women as there are physiques and body shapes. And if doing sports and paying attention to our diet can influence our waistline, body positivity has taught us to put things into perspective, to accept ourselves better, to to uninhibit, to be de-dramatized.

Body positivity has also had the very good effect of lifting the veil on dictate of slimming diets magazines and other scientists or pseudo doctors or star nutritionists.

In 2024: the codes of women's lingerie turned upside down

As we discussed in a previous article, an American brand, Spanx, changed everything. Suddenly, the very firm high waisted panties which provides a flat stomach is becoming trendy. We are far from the string thong of the 2000s. The high waist reworks the pelvis and redraws the waist. The little retro side of these pretty pieces of lingerie is appreciated.

Le body shaper becomes essential: this lingerie is so beautiful that we show it off! Our chest like our buttocks are curved and controlled. Here again we are a long way from the balconette bra that holds nothing in place or the uncomfortable maxi push up!

Then celebrities like Kim Kardashian have finished making this idea trendy: lingerie must above all serve the woman's body. She just has to be sexy. Above all, it must be comfortable. And above all, it must beautify our natural beauty. Sculpting lingerie and shaping lingerie or shapewear models the body, skin and shapes. Like a second skin, this underwear sheaths, sculpts, shapes and smoothes. The woman feels good and confident. She feels beautiful and strong thanks to her lingerie!

Thanks to social networks, the shapewear is propelled in a few months, in a few years, in the United States, in Asia then in Europe as the trend of the moment. THE #shapewear flies away! We want to tame our curves and our roundness. Feel better and more comfortable in the tightest outfits.

Inclusive sculpting lingerie: for all women, for all sizes

La shaping lingerie is great proof of the evolution of mentalities: today many shapewear brands offer the different models in their collection in numerous sizes. Ended, the limited offer from size S to size XL or even L, in many cases!

Finally, we are expanding the offer to finally allow all women, all shapes and all bodies to be able to dress themselves.

Slimming lingerie: everything you need to know

Choosing the right flat stomach panties or sculpting bodysuit is not that complicated! It is still necessary know your body shape and know what part of our body we want to sculpt!

Our best tips for wearing shapewear lingerie

The culottes, the bodysuit or panty (black, beige or brown) are pieces of supportive and shaping lingerie that have become essential. Their colors are varied. Often made of nylon or microfiber, they model the shape and provide a flat stomach in particular. Perfect to wear under a dress, panties or thong bodysuits with a flat stomach effect work wonders!

  1. Buy shapewear that fits your size!
  2. Focus on soft and super comfortable underwear above all.
  3. Ask yourself the right questions before purchasing: what do I want? What do I need?
  4. Do not compromise between comfort and femininity.


To go further, consult our article, 5 tips for wearing shapewear.

 The top 3 sculpting lingerie

  1. La shaping panties for a flat stomach.
  2. Le shaping panty for tapered thighs.
  3. Le shaping body for a straight and refined bust.


Obviously, each shaping underwear has special features. You can find very high-waisted panties, shaping shorts, shaping leggings or even long-sleeved bodysuits or thong bodies.

Discover the Louloucup shapewear range

flat stomach shapewear
shaping panty

 La Zoe shaping panties and Emma shaping shorty are available on the shop Louloucup!


At Louloucup, we offer flat stomach shaping panties Very firm black high waist perfect for flattening the abdominal area but also get a slimmer waist. Fall for our Zoé model without delay! Do you want complete support for your body? The invisible shaping shorty Emma sculpts your bust, your stomach, your hips, your buttocks as well as your thighs.

Louloucup’s assets? Quality of fabrics, well-cut underwear, free delivery, fair prices, customer service always there. Ready for a slimmer silhouette and shape? Go and discover all our shaping products (but also menstrual products) on our online shop.